How Hiring Managers Use Social Media in Recruitment

Navigating the Social Media Landscape: Showcasing Your Skills as an Applicant and Engaging with Recruiters in Today’s Workforce

Social media has become an essential part of our lives in today’s digitally connected world. It’s no surprise that hiring managers are now using social media platforms to evaluate job seekers during the recruitment process. This blog aims to discuss the role of social media in recruiting and provide insights for UK job applicants. So, let’s delve into the fascinating world of hiring through social media, shall we?

What is the Role of Social Media in Recruitment?

Social media platforms like LinkedIn, Facebook, Twitter, and even Instagram have revolutionised the recruitment process. Hiring managers now have easy access to applicant information that goes beyond CVs and cover letters. According to a CareerBuilder survey, 70% of employers use social media to screen job candidates during the hiring process.

Recruiters use these platforms during the talent acquisition process to verify credentials, assess cultural fit, and gauge professional network connections. This helps them streamline their recruitment strategies and hire the best candidates for the job. Social media channels also help recruiters reach a wider audience, expand their talent pool, and tap into passive candidates who might not actively seek a new job.

Personal Versus Professional Social Media Profiles

When it comes to recruitment, there’s a clear distinction between personal and professional social media platforms. LinkedIn is the go-to platform for recruiters, specifically designed to showcase professional life. On the other hand, Facebook and Twitter are often considered more personal, and hiring managers might be more cautious when scrutinising these platforms.

However, job seekers need to maintain a positive and consistent online presence across all platforms, including both personal and professional networks. Any red flags on social network sites can impact the recruitment process negatively. Other social media sites like TikTok, Facebook, and Instagram might also be checked, depending on the nature of the job and the employer’s recruitment efforts.

Tips for Managing Your Social Media Presence

As a candidate, following these practical tips to manage your social media presence effectively will increase your chances of passing any background checks and securing your dream role:

  • Keep personal and professional profiles separate: Use platforms like LinkedIn for your professional persona, and reserve Facebook and Twitter for personal interactions and social posts.
  • Configure your privacy settings: Ensure your privacy settings on personal social media accounts are appropriately set, limiting access to your personal life.
  • Regularly review and update your profiles: Keep your LinkedIn profile up-to-date with your latest achievements and interests to showcase your skills and experience to potential employers.
  • Be mindful of your online persona: Avoid posting anything that could be seen as offensive or unprofessional on any social media platform.
  • Network wisely: Connect with professionals in your industry and engage in relevant conversations to expand your network and increase your visibility to potential employers.

Staying Informed and Engaged with Industry Trends

Social media platforms, especially LinkedIn, offer a fantastic opportunity to stay up-to-date with industry trends and insights. Engaging with relevant content and participating in industry groups can improve your online presence and make you more appealing to hiring managers.

Additionally, you can leverage employee advocacy by sharing your company’s content on social media, demonstrating your commitment to your current employer’s brand and values. This can make you more attractive to potential employers, as it reflects positively on your work ethic and understanding of company culture.

Embracing How Hiring Managers Use Social Media for a Competitive Edge

To sum up, social media has become an integral part of the recruitment process, and candidates must be mindful of their online presence. But by embracing the fact that you know hiring managers are checking, and leveraging social media pages effectively, you can showcase your skills and expertise to potential employers, making you stand out from the competition.


So, what are your thoughts on the use of social media in recruitment? Have you had any experiences with social media screening during your job search? Share your stories and insights in the comments section below!

And if you need any help with the hiring process, don’t hesitate to reach out. One of our dedicated consultants at The Consultancy Group would be delighted to help you find your perfect match and support you through the process.